THE DROP
Story Of The Year have dropped a music video for "See Through," a track off their seventh album A.R.S.O.N., which landed back in February via SharpTone Records *, †. It is a Frankenstein story where vocalist Dan Marsala plays a scientist building his ideal woman, and the experiment goes sideways †.
WHAT TO KNOW
- "See Through" comes from A.R.S.O.N., album number seven for the platinum-certified post-hardcore band *, †.
- Jordan Phoenix directed the clip, set in a laboratory †.
- The band's own summary: "Making a girl. Actually making a girl. Like Frankenstein…except cuter." †
- Leg two of the co-headlining Camp Screamo Tour with Silverstein opens November 16 at Showbox SoDo in Seattle and wraps December 13 at Citizens House of Blues in Boston †.
- Announced stops include Los Angeles, Atlanta, Philadelphia, Cleveland, Milwaukee, Pittsburgh and New York †.
THE TAKE
Pushing visuals for a February album in late September is a band keeping a record alive instead of dumping it and moving on, and with Camp Screamo about to hit, the timing is deliberate. The mad-scientist concept is a swing, which beats another performance clip in a warehouse. Worth noting they let the bit be funny rather than playing it straight.